Clever Publishing was founded in 2010 with the purpose of changing children's lives for the better. We create a world full of fascinating experiences for families through our books, games, sets, and series. Focusing on Pre-school and Edutainment, we've developed a wide range of innovative formats with modern teaching techniques. Kids love to read, touch, and play while learning, so our program includes products for all ages, including box sets; board books; puzzle books; learning flash cards; interactive coloring, activity, and word play formats; and boards games for the entire family. Our dream team - more than 100 employees worldwide - have a comprehensive understanding and knowledge of children's books. With this expertise, we present products that are fun, entertaining, and vibrant. We are modern and educational and strive to always emphasize the importance of first experiences. We connect to the needs of busy parents and aim to enrich the time spent with their children. Our goal is to make children - and their parents - happy!

Aida Khatmullina was born in Ufa, Russia, and later graduated from the Institute of Philology at Kazan Federal University. While initially working in marketing, she found her true passion in illustration and made the transition to full-time illustrator in 2022. Since then, she has lent her artistic talents to numerous books by authors from the UK and the USA. Aida currently resides in Belgrade, Serbia, where she continues to create illustrations to captivate young readers worldwide.