Naked Consumer: How Our Private Lives Become Public Commodities
Naked Consumer: How Our Private Lives Become Public Commodities
Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.
PRP: 158.72 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
134.91Lei
134.91Lei
158.72 LeiPrimesti 134 puncte
Livrare in 2-4 saptamani
Descrierea produsului
Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.
Detaliile produsului
