Jo Lochhead is the founder and creative director of The Crafty Kit Company, an award winning business which produces soft craft kits inspired by the beautiful landscape, flora and fauna of East Lothian, where the business is based. She comes from a creative background: her father was a watercolour artist, her brother runs a successful ceramics business, and her mother still knits, sews and crochets.
Jo discovered the joy of creating everlasting flowers from felt in 2020 and has shared the techniques she has learned with thousands of people since, through online workshops, social media and her website: www.craftykitcompany.co.uk