A behind the scenes look at how, in only a few short years, Alibaba CEO Jack Ma's vision of "The New Retail", where 800 million consumers take for granted a world of convenience unimagined anywhere else, has become a reality. This complete integration of online, offline, technology and entertainment has changed the rules of commerce forever.We unpack how a perfect storm of smart devices, digital payments, e-commerce and the need to modernize physical stores led to a complete reimagining of 5,000 years of buying and selling products and services. The long battle between bricks and clicks is over, and the winner is The New Retail.Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai.Some key features of The New Retail include: the ability to buy anything, anywhere, anytime, any wayretail-tainment as a brand and retail driver virtual reality enhanced stores see-now-buy-now streaming videos interactive social commercesmart, connected, experience-first physical retail environments15 minute on-demand delivery You will not only discover what the New Retail is and how to participate in the ecosystems and habitats in China that make it work, but hopefully you will be inspired to adapt the technologies, ideas and consumer-centric vision of New Retail into your business, life, brand and products.Key takeaways from the book include: How the elements that make up New Retail were honed in China and why they came together to create a new model Who built the New Retail, why they did and why it worksWhy The New Retail is about ecosystems and habitats, not channels and e-commerceWhat are the "4 Cs" you need to deliver New Retail and how to use the "4 Us" to do it.Why omnichannel is a dead concept and why it's been replaced by a unified channelA deep dive on the New Retail models and ecosystems of Alibaba, JD, Tencent and othersWhat drives the modern Chinese consumer, and why you need New Retail expertise to win them overHow the New Retail is going globalHow and why you should adopt it Between them, Michael Zakkour, Tompkins International VP of Asia Strategy, Digital Commerce and New Retail, and Ashley Galina Dudarenok, serial