We always start with the best of intentions when we begin a new exercise program. In fact, we could not be more determined to tone our bodies and get in shape! But then our planned week of five days at the gym or doing an at-home program turns into three days, into one day, into . . . Who has the time?The truth is, we still really do want to be healthy and fit, but we have become so overwhelmed and overextended with other nonnegotiables in life that we view exercise as just another chore to complete--an optional chore.Behavior expert Michelle Segar has devoted her career to the science of motivation. Over the years she has discovered a groundbreaking law of humanity that has completely revamped her mindset on how we are best motivated to exercise: Human beings are hardwired to choose immediate gratification over delayed benefits. In other words, we're not going to exercise unless it makes us happy right now.In her USA Today Best Book honoree No Sweat, Segar lays out the path for revamping our mindset toward exercise and finding fulfillment and enjoyment in exercise today. Translating twenty years of research on exercise and motivation into a simple four-point program, she helps readers broaden their definition of exercise, find pleasure in physical activity, and discover realistic ways to fit it into their lives.Complete with testimonies of success from Segar's clients, their stories punctuate the book, entertaining and emboldening readers to break the cycle of exercise failure once and for all. It's simple--activities we enjoy, we repeat. With the revolutionary principles and exercise tips in No Sweat, getting in shape has never been so much fun.