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Positioning for Advantage: Techniques and Strategies to Grow Brand Value

De (autor): Kimberly A. Whitler

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Positioning for Advantage: Techniques and Strategies to Grow Brand Value - Kimberly A. Whitler

Positioning for Advantage: Techniques and Strategies to Grow Brand Value

De (autor): Kimberly A. Whitler

review Goodreads
Kimberly A. Whitler is the Frank M. Sands Sr. Associate Professor of Business Administration at the University of Virginia's Darden School of Business. She has published in Harvard Business Review, Sloan Management Review, and a number of academic journals. She is a senior contributor to Forbes, having published more than 350 articles. She previously worked for companies including Procter & Gamble, Aurora Foods, David's Bridal, and PETsMART, holding positions such as general manager and chief marketing officer.
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Kimberly A. Whitler is the Frank M. Sands Sr. Associate Professor of Business Administration at the University of Virginia's Darden School of Business. She has published in Harvard Business Review, Sloan Management Review, and a number of academic journals. She is a senior contributor to Forbes, having published more than 350 articles. She previously worked for companies including Procter & Gamble, Aurora Foods, David's Bridal, and PETsMART, holding positions such as general manager and chief marketing officer.
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