Billions of dollars have been poured into poverty alleviation, yet stubborn islands of extreme poverty persist. Why?

Traditional approaches, often reliant on government or non-profit initiatives, have proven inadequate. They frequently miss the underlying complexities of poverty, the misaligned incentives of key players, and the dynamic potential of true collaboration. As a public health scientist with decades of experience working on the front lines of global poverty, particularly in Pakistan, Asad Ali has witnessed this paradox firsthand.

Now, Asad Ali introduces a radical new solution: Public-Entrepreneurial Partnerships (PEPs).

This book argues for a dynamic collaboration between governments and for-profit businesses that can drive lasting change. By strategically incentivizing businesses to address poverty-related challenges, governments can spark vital job creation, sustainable income growth, and dramatically improved well-being in vulnerable communities.

In Poverty to Prosperity, you will discover:

• The hidden reasons why past interventions have fallen short, despite massive investment and good intentions.
• A comprehensive framework for Public-Entrepreneurial Partnerships (PEPs) that redefines the roles of government, business, and civil society.
• Compelling real-world insights and success stories forged from decades of on-the-ground experience, particularly from rural Pakistan, illustrating how this innovative model can be applied to complex issues like childhood malnutrition and low literacy.
• How to leverage the power of profit and purpose to create resilient, scalable solutions for enduring social change.
• A blueprint for change that offers actionable strategies for policymakers, entrepreneurs, development professionals, and concerned citizens alike.

Are you ready to be part of the solution?