Power Branding: Leveraging the Success of the World's Best Brands
Power Branding: Leveraging the Success of the World's Best Brands
McKee, Steve: - Steve McKee is president of McKee Wallwork & Company, an integrated-marketing firm recognized by Advertising Age as one of top ten small agencies in the US. He is a BloombergBusinessweek.com columnist and is the author of the Axiom Award-winning business book When Growth Stalls.
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McKee, Steve: - Steve McKee is president of McKee Wallwork & Company, an integrated-marketing firm recognized by Advertising Age as one of top ten small agencies in the US. He is a BloombergBusinessweek.com columnist and is the author of the Axiom Award-winning business book When Growth Stalls.
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