GALIT SHMUELI, PhD, is Distinguished Professor at the Institute of Service Science, National Tsing Hua University, Taiwan. She is co-author of the best-selling textbook Data Mining for Business Analytics, among other books and numerous publications in top journals. She has designed and instructed courses on forecasting, data mining, statistics and other data analytics topics at University of Maryland's Smith School of Business, the Indian School of Business, National Tsing Hua University and online at statistics.com. For more information, visit galitshmueli.com