Following the devastating loss of five babies, Zoe decided to use her counselling qualifications and twenty years of experience in the business and charity sectors to improve support for anyone who suffers baby loss. She founded the Mariposa Trust with her husband, which in just five years has become one of the leading support charities in the UK, reaching over 50,000 people each week across the world. The Secretary State for Health appointed Zoe to co-chair a new national review of loss across the NHS and the UK. She conducts 3-5 TV and radio appearances each week and has become a regular guest and commentator on BBC Breakfast and ITV.