James Higginbotham is a software developer and architect with over 25 years of experience in developing and deploying apps and APIs. He guides enterprises through their digital transformation journey, ensuring alignment between business and technology through product-based thinking to deliver a great customer experience. James engages with teams and organizations to help them align their business, product, and technology strategies into a more composable and modular enterprise platform. James also delivers workshops that help cross-functional teams to apply an API design-first approach using his ADDR process. His industry experience includes banking, commercial insurance, hospitality, travel, and the airline industry where he helped to get an airline off the ground--literally.