Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

Name: Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value - Richard King
Brand: Product Marketing Alliance
SKU: 27881441

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

Pearce, Bryony: - Bryony Pearce is the Alliance's Chief Marketing Officer. She's been with the company since day one and has built the content, course, and membership offering from the ground up. Establishing key definitions, frameworks, and standards, Bryony has been a key proponent behind PMA's mission: elevating the role of product marketing.

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Editie: Paperback

Nr. pagini: 206

Cod: BRT9781544526607

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Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

De (autor): Richard King

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

De (autor): Richard King

Descrierea produsului

S-ar putea sa-ti placa si

The Power of Authority: How to Get the Revenue, Respect & Results You Deserve by Authoring a Book - Michelle Prince

Promoción de Ventas: Herramienta básica del Marketing Integral - Jose Luis Chong

Build What Matters: Delivering Key Outcomes with Vision-Led Product Management - Ben Foster

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value - Teresa Torres

Unlocking the Customer Value Chain

Scorecard Marketing: The four-step playbook for getting better leads and bigger profits - Daniel Priestley

Scientific Advertising - Claude C. Hopkins

Speak to Sell: Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause - Dan Kennedy

Advertising and Promotion - Chris Hackley

Why Advertising Fails And How To Make Yours Succeed - Dan Kennedy

Digital Product Management - Kevin J. Brennan

Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists - Felicity Cowie

The Priority Sale: How to Connect Your Real Impact to Your Prospects' Top Priorities - Bryan Gray

Frases que Venden: Descubre cómo promocionar tus productos, atraer clientes y cerrar las ventas - Elmer Wheeler

The Sales Team You Deserve: Why CEOs Tolerate Mediocrity and What YOU Can Do About It - Mike Carroll

If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition - Grant Cardone

How to Sell to Retail Chain Stores: Finding a Manufacturer's Representative - Michael Ford

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success - Duane Knapp

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Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value - Richard King

How To Talk To Anyone: Master Small Talk, Avoid Awkwardness, Hold Attention, and Improve your Social Skills - Richard King

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