Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
"A must-read for anybody that wants to learn about the art and science of this role."
- Jeevan Patil, Head of Product Marketing, Cisco Meraki
"Whether you're starting out or are a product marketing leader already, this book will really help you [..] make an impact."
- Anuneet Kumar, VP of Product Marketing, Salesforce
A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.
- Understanding the customer journey
- Creating personas
- Building positioning statements
- Writing compelling messaging
- Building a go-to-market strategy
- Determining pricing and packaging
- Launching products
- Working with analysts and the press
- Enabling sales and creating demand
- Influencing the product roadmap
PRP: 108.42 Lei
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Descrierea produsului
"A must-read for anybody that wants to learn about the art and science of this role."
- Jeevan Patil, Head of Product Marketing, Cisco Meraki
"Whether you're starting out or are a product marketing leader already, this book will really help you [..] make an impact."
- Anuneet Kumar, VP of Product Marketing, Salesforce
A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.
- Understanding the customer journey
- Creating personas
- Building positioning statements
- Writing compelling messaging
- Building a go-to-market strategy
- Determining pricing and packaging
- Launching products
- Working with analysts and the press
- Enabling sales and creating demand
- Influencing the product roadmap
Detaliile produsului