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Proximity Marketing: Converging Community, Consciousness, and Consumption

De (autor): Rajagopal

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Proximity Marketing: Converging Community, Consciousness, and Consumption - Rajagopal

Proximity Marketing: Converging Community, Consciousness, and Consumption

De (autor): Rajagopal

review Goodreads
Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets through theoretical foundations, design arguments, and managerial analysis. Converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
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Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets through theoretical foundations, design arguments, and managerial analysis. Converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
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