SUSAN REID is an award-winning expert on the topic of vision. Until 2021, Susan was a professor of marketing and entrepreneurship at Bishop's University in Lennoxville, Quebec. As a teacher, researcher, and keynote speaker, she works at the intersection of marketing, innovation, and user-focused design, with an in-depth focus on the topic of vision, particularly for older adults and entrepreneurs. Susan is also the co-founder of Domaine Pinnacle, a pioneering Canadian producer of craft ciders and spirits.