Rebrand Right: How to Refresh Your Brand and Marketing to Grow Your Business

Rebrand Right: How to Refresh Your Brand and Marketing to Grow Your Business - Rachel Fairley

Rebrand Right: How to Refresh Your Brand and Marketing to Grow Your Business

Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?

Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn't follow.

You can't afford to wing it.

Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.

Let's get your rebrand right.

'A definitive guide on how to help your business grow through effective brand management and strategy.' - Pete Markey CMO, Boots

'The book I wish I'd had earlier in my career. Brimming with obvious experience and practical steps to follow.' - Marisa Kacary CMO, WilsonHCG

'When it comes to rebranding, no one is more qualified than Sarah and Rachel.' - Alisha Lyndon CEO, Momentum ITSMA

Citeste mai mult

-10%

transport gratuit

PRP: 229.34 Lei

!

Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.

206.41Lei

206.41Lei

229.34 Lei

Primesti 206 puncte

Important icon msg

Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!

Livrare in 2-4 saptamani

Descrierea produsului

Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?

Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn't follow.

You can't afford to wing it.

Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.

Let's get your rebrand right.

'A definitive guide on how to help your business grow through effective brand management and strategy.' - Pete Markey CMO, Boots

'The book I wish I'd had earlier in my career. Brimming with obvious experience and practical steps to follow.' - Marisa Kacary CMO, WilsonHCG

'When it comes to rebranding, no one is more qualified than Sarah and Rachel.' - Alisha Lyndon CEO, Momentum ITSMA

Citeste mai mult

S-ar putea sa-ti placa si

De acelasi autor

Parerea ta e inspiratie pentru comunitatea Libris!

Istoricul tau de navigare

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one