A former PR in London, when Margot Raggett saw a poached elephant in late 2014, she was so moved by that incident, that she founded the Remembering Wildlife project. This was a 'live-aid' moment for wildlife photographers, coming together for a fund-raising book entitled Remembering Elephants. Such was the success of this book that it was quickly followed up by Remembering Rhinos, Remembering Great Apes, Remembering Lions and Remembering Cheetahs with Remembering African Wild Dogs due for publication in 2021. So far, more than 150 photographers have contributed to the series under the banner of 'Wildlife Photographers United', selling more than 30,000 copies and raising more than USD $1 million for conservation projects in Africa and Asia.