I have written this book for technical founders who may not have a formal business background-but who are building something that matters. It's also a valuable resource for startup communities and team discussions.

At its core, a business is built on three pillars: people, processes, and technology. Among these, people are the driving force. The way you shape your processes and technology to serve the people who run your business-and those who buy from it-ultimately determines your success.

This book is about building better business processes that truly serve people-your team and your customers.

But this isn't your standard business manual. You won't find checklists or how-to guides. Instead, you'll follow the journey of two entrepreneurs as they build a company from the ground up. Through their story, you'll experience the challenges, the decisions, and the insights that come with building a business rooted in customer value.

Sales start with the Customer is designed to challenge your thinking. It encourages a shift from what works for the business to what works for the customer-and in doing so, helps you build a stronger business from the inside out.

"The book dives into crucial themes that founders and executives need to understand. I highly recommend it."

Mopi Vaibhav. BizOps & Growth lead @ Prequel (a YCombinator company)

"...skillfully blending entertainment with education."

Sudhakar Jukanti. Partner @ GTMfund (VC fund)