Whether you're a first-time event organizer or a seasoned pro, you'll learn how to plan, implement, promote and manage festivals and community events of all sizes. This essential handbook walks you through each step of running a successful event in a logical progression.

• Discover how to find your organizing committee and on-site volunteers.
• Explore event themes for music, food, wine, beer, books, film and air shows.
• Find out what sponsors need and want, and how budgets, money handling and online ticket sales work.
• Master the key components of marketing a festival, and social media and publicity strategies to use before, during and after your event.
• Learn the steps to book talent - headliners, artists, speakers, musicians, pilots, performers, winemakers, authors, chefs, entertainers and brewmasters.
• Review revenue generating options and what's needed to sell food, drinks and merchandise.

You'll find a wealth of insights, tips, tools and resources based on the author's years of hands-on experience.