Selling Sexy: Victoria's Secret and the Unraveling of an American Icon
Selling Sexy: Victoria's Secret and the Unraveling of an American Icon
The story of how Victoria’s Secret skyrocketed from a tiny chain of boutiques to an intimates monolith with annual sales in excess of 6 billion dollars - all the while defining female beauty and sex standards for generations of Americans - and how the brand's grip on the industry slipped.
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The story of how Victoria’s Secret skyrocketed from a tiny chain of boutiques to an intimates monolith with annual sales in excess of 6 billion dollars - all the while defining female beauty and sex standards for generations of Americans - and how the brand's grip on the industry slipped.
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