Do you want to dramatically improve your selling performance? Do you want to uncover the tips and tricks that set the sales geniuses apart from the rest?

In this book, multi-award-winning sales expert and Brain Apps author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain.

-Learn why and how you should always appeal to your

customer's emotions.

-Discover the weird quirks of the human memory that keep you from making an impact on your customer-and how to overcome them.

-Master the four buying profiles that will reveal where your customer is coming from-and how to best speak to each one so that you can connect with nearly everyone who walks through the door.

-Craft a quote that works in your favor every step of the way, boosting your chances of making the sale.

Whether you're a novice or a sales veteran, understanding how the brain works will make your job easier, clearer, and more lucrative. Plus, you'll find some cool and surprising facts along the way.