The sneaker economy's growth is not the story of a small, but passionate group of collectors that occasionally flip a pair or two at a tidy profit. It's the story of a full-blown industry, sprouted from an underground niche and into the mainstream to affect consumer retail as we know it. Billions of dollars in sneakers are changing hands on the secondary market annually, and sneaker marketplaces are raising smart investment money hand over foot as the economy's reach widens. Sneakonomic Growth examines the economic, financial, and competitive forces that shape the maturing but still nascent economy created by sneaker collecting. By looking at the brands, retailers, marketplaces, media, and of course, the "sneakerheads," Sneakonomic Growth aims to better understand and articulate the trajectory of this economy and its constituents - how the winners will win and the losers will lose.Through thought-provoking exploration of the sneaker economy, readers will gain a better understanding of: * The power and shortfalls of scarce supply* The impending obsolescence of MSRP* What it means to be "differentiated" in today's retail environment* The impact of a rapidly growing secondary market* Why consumers are more powerful than ever beforeSneakonomic Growth is absolutely for the sneakerhead seeking a better understanding of the market evolving around them. It's also for the fascinated outsider, captivated not only by eye-popping sneaker resale prices, but by the staggering growth of the broader sneaker collector's economy. Lace up, and let's go.