- Takes on the financial-planning establishment: Economist Laurence J. Kotlikoff and syndicated financial columnist Scott Burns criticize major financial institutions such as Fidelity, Vanguard, and other mutual funds and insurers for offering what they call "rules of dumb," financial planning information that is inadequate for most people's needs..

- Unconventional, economics-based advice: You might be better off waiting until age seventy to take Social Security; you may be overestimating the tax benefits of your mortgage; you might be scrimping, saving, and struggling to fund your retirement when you could be spending and enjoying your money..