Story Business: Why Stories Rule the World and How They Can Reinvent Your Business
Story Business: Why Stories Rule the World and How They Can Reinvent Your Business
McMahon, Gavin: - Gavin McMahon is a co-founder and CEO of fassforward, a leadership and storytelling consultancy. An engineer by training and storyteller at heart, he has spent over 30 years helping leaders turn strategy into action across industries like tech, defense, and finance. A former British Army officer and Royal Academy of Engineering Fellow, Gavin believes great ideas need great stories-and has made a career helping leaders tell them.
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McMahon, Gavin: - Gavin McMahon is a co-founder and CEO of fassforward, a leadership and storytelling consultancy. An engineer by training and storyteller at heart, he has spent over 30 years helping leaders turn strategy into action across industries like tech, defense, and finance. A former British Army officer and Royal Academy of Engineering Fellow, Gavin believes great ideas need great stories-and has made a career helping leaders tell them.
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