Newsome, Jon T.: - Jon Timothy Newsome is a master storyteller, strategist, and the architect behind the Neuroscience of Persuasion℠. With four decades of business experience, including 20 years leading a storytelling agency, Jon has reviewed over a million presentation slides, witnessing firsthand how great ideas can die without great stories. His work has transformed how high-stakes dealmakers communicate, proving that influence isn't about more data, it's about the right narrative. Growing up in the Midwest with entrepreneurial instincts from an early age, Jon's career trajectory was anything but traditional. From selling pastries in middle school to launching new business ventures, his path eventually led him to the art and science of business storytelling. A former Dale Carnegie(TM) instructor, he discovered that the key to persuasion isn't just what you say, but how you frame it. Jon has helped entrepreneurs and Fortune 100 companies alike understand the significance of getting their ideas remembered through story. His storytelling expertise has reshaped corporate messaging strategies, unlocked multimillion-dollar deals, and elevated business presentations from forgettable to unforgettable. Story: The Currency of Influence is the culmination of his years spent refining the mechanics of influence, offering readers a roadmap to turn high-value ideas into persuasive, memorable narratives. When he's not coaching leaders or speaking on corporate stages, Jon can be found indulging his lifelong passion for golf, cars, and the occasional high-speed drive. Through decades of refining his craft, he's mastered the gravity of great storytelling and its power to transform business outcomes. For more insights, visit www.neuroscienceofpersuasion.com.