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Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan

De (autor): David Anderson

Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan - David Anderson

Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan

De (autor): David Anderson

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.
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PRP: 136.34 Lei

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115.89Lei

115.89Lei

136.34 Lei

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Descrierea produsului

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.
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