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Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan

Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan - David Anderson

Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.
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PRP: 136.34 Lei

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122.71Lei

122.71Lei

136.34 Lei

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Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.
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