Strategic Public Relations Leadership

This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.

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Editie: Paperback

Nr. pagini: 228

Cod: BRT9781032028019

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Strategic Public Relations Leadership

De (autor): Anne Gregory

Strategic Public Relations Leadership

De (autor): Anne Gregory

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S-ar putea sa-ti placa si

Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e - Peter M. Smudde

A Practioner's Guide to Public Relations Research, Measurement and Evaluation - Don W. Stacks

An Overview of The Public Relations Function, Second Edition - Shannon A. Bowen

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition - David Michaelson

Social Media and Crisis Communication - Yan Jin

Strategic Crisis Communication - James O'rourke

Crisis Communication Strategies: Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations - Amanda Coleman

Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise - E. Bruce Harrison

Communication Strategies for Today's Managerial Leader - Deborah Britt Roebuck

Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World - Sally Susman

The PR Masterclass - How to Develop a PublicRelations Strategy That Works - Alex Singleton

Public Relations and Media: PR Strategies for the Digital Age - Mathew Knowles

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Molly Mcpherson

Public Relations Theory III: In the Age of Publics - Carl Botan

Crisis, Issues and Reputation Management

Suddenly in Charge: Managing Up Managing Down Succeeding All Around - Roberta Matuson

Pathways to Public Relations: Student Handbook - Suzanne Lowery Mims

The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately, Your Career - Rob Weinhold

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