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Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management

De (autor): George Tesar

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Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management - George Tesar

Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management

De (autor): George Tesar

review Goodreads

This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.

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468.72Lei

468.72Lei

520.80 Lei

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Descrierea produsului

This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.

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