Larry Wolf's expertise is in identifying important trends and creating opportunities to capitalize on them. He has advised a number of Fortune 500 companies and governments on their branding and communications strategies. Larry founded and developed the Wolf Group from a two-person consultancy into a sizable international advertising agency with offices in seven cities in the United States and Canada. His company helped successfully create and launch many new brands. Most recently, Larry identified a number of trends precipitated by increasing longevity and made use of an unrealized opportunity to unify and brand the key elements that contribute to successful