LAWRENCE AZERRAD is a two-time Grammy Award-winning creative director, author and curator. Co-founder of Macroscopic, an innovation agency working with musicians, educational and cultural institutions including The Smithsonian, Warner Music Group, Esperanza Spalding, and Wilco. Azerrad has authored education initiatives on futures literacy and music for The Royal College of Art, California College of the Arts, and Cranbrook Academy Graduate School of Art and has curated exhibits on the topic for the Museum of Design Atlanta.