In this book we will coverWhat do you need to know when buying a new camera? There's an overwhelming choice of camera manufacturers and model types and ranges.Should you go for Canon, Nikon, Olympus, Pentax, Sony, or Hasselblad even? Which type of camera: DSLR, Mirrorless, Medium Format, Full Frame, Crop Sensor? If you're feeling confused, trying to decide what camera's best for you, then this book explains the first (most important steps) to take before you head to your preferred camera store.When purchasing new lenses, these tips are well worth knowing before you spend out on your camera optics.Whether you're shooting food photos, landscapes, street photography, product images wildlife images or fashion shots, using the right lens for the task in hand makes all the difference.Understanding the pros and cons of fixed focal length prime lenses compared to zoom lenses and how their results vary depending on the camera you use. This will save you time and money in the long run.Use this knowledge for creative advantage as your camera skills develop.