The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It
Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.
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Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.
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