The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It

De (autor): Allen Weiss

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It

De (autor): Allen Weiss

Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.

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Editie: Hardcover

Nr. pagini: 256

Cod: BRT9781637745038

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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It

De (autor): Allen Weiss

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It

De (autor): Allen Weiss

Descrierea produsului

S-ar putea sa-ti placa si

Consumer Behavior - Wayne Hoyer

Return Of The Lobster: A Journey To The Heart Of Marketing Your Business - Bill Bishop

Marketing Superpowers: Build A Brand So Good That Getting Customers Feels Like Magic - Jon Davids

Brands and BullS**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. - Bernhard Schroeder

Aaker on Branding: 20 Principles That Drive Success - David Aaker

Dealing with Socially Responsible Consumers: Studies in Marketing - Jishnu Bhattacharyya

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices - Marco Pichierri

Rebrand Right: How to Refresh Your Brand and Marketing to Grow Your Business - Rachel Fairley

Red Marketing: Los Tres Ingredientes de Las Marcas Líderes - Greg Creed

Building Strong Brands - David A. Aaker

#Sellout: How a Great Experience Can Help You #SELLOUT of Your Product - Kory Angelin

Brands Don't Win: How Transcenders Change the Game - Stan Bernard

The 90 Day Brand Plan: How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business - Dain Walker

The Brand Building Playbook: A Guide With Easy Steps for Every Budget - Wouter Chömpff

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profi Ts - Piyush Kumar

The Brandgym: A Practical Workout for Growing Brands in a Digital Age - David Taylor

Kotler on Marketing: How to Create, Win, and Dominate Markets - Philip Kotler

Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change - Sandy Skees

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