Apple, Amazon, Tesla, Microsoft - great companies perhaps, but are they great investments? This book lifts the veil on how professionals go about valuing a company, bringing a technical subject to life in easy to understand steps. These principle methods can be applied to any company, no matter its size or industry, growth outlook or history.

1. Assess - Learn how to make objective qualitative and quantitative judgements on a company's prospects

2. Project - Develop a simple single line forecast, or full excel nancial model (including an M&A/LBO/bank model)

3. Price - Discover how to apply intrinsic and relative valuation methods

4. Profit - Identify and act on opportunities, while avoiding behavioural biases

Using this complete guide will help you develop from beginner to professional, equipping you with the practical tools to make objective well informed investment choices.