Sherry holds a PhD in clinical psychology and is an entrepreneur.
Rob is a serial entrepreneur who has launched, grown and sold multiple startups over the past 18 years (MicroConf, HitTale, Drip and counting).
At this point we've pretty much seen it all (well, maybe not everything - but we've seen a lot) through our conversations with tens of thousands of entrepreneurs via:

• Our long-running and popular podcast ZenFounder
• Hundreds of one-on-one and group consultations
• Dozens of yearly speaking engagements

We've seen the patterns that bring entrepreneurs down time and again. But we've also discovered the strategies, tactics, and techniques that have helped entrepreneurs like you triumph over the struggles of running a business.

That's why we sat down to write this book... to share the successful patterns we've observed from thousands of entrepreneurs: the strategies, tactics and techniques they use to triumph over the treacherous journey of running a business.