This book is written for both the new entrepreneur and the seasoned C-level executive who wants to spin-off a new business and change the competition in 36 months or less. It is filled with practical strategies and postures to adopt, when conceptualising a business idea, raising money at the right time, and scaling it for an exit. It puts together the lessons that the author has learned from conversations with some of the most successful investors and business leaders in the region, backed by over 20 years of running and exiting successful businesses, to help business champions navigate the fragmented market of Asia Pacific. It is the quintessential playbook for anyone who wants to start a new venture within an organisation or as a start-up.