Robert Samuels is a Senior Continuing Lecturer at UC Santa Barbra, USA. He holds doctorates in Psychology and English, and he is the author of twenty-five books, including: Viral Rhetoric; The Psychopathology of Political Ideology; Freud for the Twenty-First Century; and Culture Wars, Universities, and the Political Unconscious (Palgrave, 2024). His Substack is Media, Psychoanalysis, and Politics.