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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

De (autor): Clarke Caywood

The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition - Clarke Caywood

The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

De (autor): Clarke Caywood

A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
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A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
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