The Ideation Equation establishes the core habits for becoming a highly creative thinker, similar to how other books focused on habits have helped millions of people to become better leaders, improve their general efficiency, enjoy superior health, have better relationships, and countless other great things.

Through insights from neuroscience, psychology, and social science, as well as the author's own experience, this book examines the link between our habits and how we get the most amazing ideas, and provides a clear blueprint for more creative thinking in the process. It is an intense and deeply engaging learning experience, but also a joyful read, and not seldom funny.

Learning The Ideation Equation enables you to:

• Use creative thinking techniques already embedded in your brain;
• Explore the path to groundbreaking ideas used by Nobel Laureates, iconic inventors, and tech billionaires;
• Understand complex neuroscience concepts through engaging analogies;
• Unlock the potential of your own mind by learning new behaviors;
• See how your own creative mind works, so that you can use it at will.

The Ideation Equation was originally written as a series of teaching papers, designed to help a management and leadership consultant develop sharp creative thinking and ideation skills. If you are a business professional, a startup founder, a venture capital investors, or just enjoy exploring the world of innovation and new ideas; if you appreciate books like Thinking Fast and Slow by Daniel Kahneman, Think Again by Adam Grant, Atomic Habits by James Clear, or Limitless by Jim Kwik; then you are going to love The Ideation Equation!

If you want to get past the platitudes, to 'think outside the box', 'connect the dots', and 'fail fast', to discover where and what these sayings are derived from, and what the true implications are for ideation and innovation, then this book is for you!