Sustainability is no longer a choice, but an imperative. It has the power to unlock a $12 trillion-a-year opportunity and create 380 million jobs by 2030. Many businesses and conscious consumers want to do the right thing but are not sure where to start.

In this book, endorsed by B Lab & B Corp Europe, find out how to scale profit with purpose for people and planet in 3 steps, powered by the United Nations' 17 Sustainable Development Goals.

The IMPACT Roadmap(TM) is a practical framework for strategic growth. It also provides tools and techniques for any business on the Environmental Social Governance (ESG) journey. Learn how to PLAN with Purpose(TM), PERSUADE with Promise(TM) and PROFIT with IMPACT(TM).

This book and The IMPACT Game Changers(TM) podcast offer real-life examples and insight from CEOs, founders and business leaders on how purpose-led brands can make a positive IMPACT on People, Planet and Profit. Guests include CEOs, leaders, and B Corp founders from: Sainsbury's, Tony's Chocolonely, Vita Coco, Ecotone, Toast Ale, B1G1, Pip & Nut, and many other IMPACT Game Changers(TM).

Whether you are a start-up, want to scale-up or level-up, together we can create a just society, reverse the current fate of our planet and design thriving businesses for good.