The Kindness Economy is a powerful new force for change in business that will benefit not just society but the planet. The decade old profit first driven business strategy of not "giving a fuck" about people or the planet is no longer tenable for the multitude of challenges we face both environmentally,

and socially. Today we need to switch around our priorities-first people, then the planet, then profit. In that order. From just chasing value (profit), to adding values (kindness), this book looks at the successful examples and strategies to build better society, better cities, and a better

future for us all. In terms of trend logic, it is the countertrend we have been waiting for.

We can best understand the reason why we need a new kindness economy if we look at the unkind economy. Kindness is not a word you ever heard in association with Digitalization, with Uber, Amazon, or many other classic value chain businesses that are now struggling to keep their workers and increase their profit. Today in the face of the economic, societal, and environmental challenges, kindness is the key for long term change and a better future. From just chasing value, to adding values, the culture of kindness not only has to be strategically nurtured, but understood and most importantly, promoted as profitable.