Petrocelli, John V.: - John V. Petrocelli is an experimental social psychologist and Professor of Psychology at Wake Forest University. His research examines the causes and consequences of BS and BSing in the way of better understanding and improving BS detection and disposal. Petrocelli's research contributions also include attitudes and persuasion and the intersections of counterfactual thinking with learning, memory and decision making. His research has appeared in the top journals of his field including the Journal of Personality and Social Psychology. Petrocelli also serves an Associate Editor of Personality and Social Psychology Bulletin.