Amanda Chantal Bacon is an author, entrepreneur, and maverick in the plant-based movement. Bacon began researching medicinal plants in 2006 and introduced the first Moon Juice to Venice, California, in 2011. By merging success with ingredients known for their health and beauty benefits and her culinary training under seminal chefs such as Alice Waters, Bacon built a cult and celebrity following for the brand. Now a leader in the global wellness revolution, Moon Juice has three L.A. shops, a thriving direct-to-consumer business, and a comprehensive collection of adaptogenic supplements and skincare products distributed worldwide by retail partners such as Sephora, Net-a-Porter, Nordstrom, and Barneys. Bacon has been featured in high-profile publications including The New York Times, Forbes, and Vogue. Her The Moon Juice Cookbook was published in 2016.