McCarter, Katrina: - Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She holds a Bachelor of Business (Marketing) and MBA (International Business), and has 18 years' sales and marketing experience across diverse industries. She works with businesses of all types and sizes, providing strategies, research, advice and board briefings. She is an award-winning businesswoman and mother of three. Katrina is a data-driven marketer who regularly engages in research to deeply understand mothers across the world. She shares her findings through books, podcasts, articles, videos and speaking at conferences and brand events throughout Australia and overseas, and is a sought-after media commentator.