The Non-Human Persona Guide

The Non-Human Persona Guide
For decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs.
Non-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems.
Using non-human and non-user personas is new, however, so their use is low and best practices are still evolving.
The Non-human Persona Guide synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be 'more than human'.
BONUS
The Non-human Persona Guide is accompanied by a virtual Journey Backpack, containing design tools and resources to implement the method, available at https: //lifecentred.design.
PRP: 156.98 Lei

Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
141.28Lei
141.28Lei
156.98 LeiLivrare in 2-4 saptamani
Descrierea produsului
For decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs.
Non-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems.
Using non-human and non-user personas is new, however, so their use is low and best practices are still evolving.
The Non-human Persona Guide synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be 'more than human'.
BONUS
The Non-human Persona Guide is accompanied by a virtual Journey Backpack, containing design tools and resources to implement the method, available at https: //lifecentred.design.
Detaliile produsului