Hoffman, Brian Hart: - Brian Hart Hoffman, president and chief creative officer of Hoffman Media, oversees the editorial planning and brand direction for all publications and books. Brian has been the driving force behind the launch of The Cottage Journal, Bake from Scratch, Southern Cast Iron, and Southern Home. He has written several books, including The Coupe, The Bread Collection, The Cookie Collection, The Bundt Collection and all volumes of Bake from Scratch: Artisan Recipes for the Home Baker. Brian is a frequent guest on morning shows around the United States and has appeared on Today and Hallmark Home & Family. Prior to joining the company in 2007, Brian worked in the airline industry, which enabled him to live in six cities throughout the United States. He has visited all 50 states and lives in Birmingham, Alabama.