Zaichkowsky, Leonard: - LEONARD ZAICHKOWSKY, PH.D. is a researcher, speaker and consultant advising coaches, teams, and sports organizations on developing athlete cognition. For almost four decades, he was a professor at Boston University, pioneering sports psychology by bringing cognitive neuroscience and sports performance together as an interdisciplinary science. His academic textbooks and research publications demonstrated the importance of an athlete's remarkable brain in anticipating and acting on opportunities during competition. He has consulted with teams in the NBA, NHL, NFL, MLB, Australian Rules Football, the Spanish men's national soccer team, and Olympic sports organizations around the world. Len is a former president and a fellow of the Association for Applied Sport Psychology. Recently, the American Psychological Association honored Len with the "Distinguished Service to the Profession" award. After too many Boston winters, he and his wife now live in Fort Myers, Florida.