The Science and Art of Branding
The Science and Art of Branding
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.
PRP: 489.51 Lei
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416.08Lei
416.08Lei
489.51 LeiPrimesti 416 puncte
Indisponibil
Descrierea produsului
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.
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