Based on author Alan Shields's experience of almost twenty-five years of building products and businesses around the world, The Startup Handbook: A Founder's Guide to Building a Business details the critical knowledge that founders need before they embark upon the startup journey and breaks down the challenges that they'll face as they build their business.

The Startup Handbook speaks to the practicalities of tackling the challenges faced by entrepreneurs and focuses on the key principles that will help anyone successfully establish a thriving business. The Startup Handbook is a must-read book for anyone thinking about starting their own company or currently building a business.