An heir apparent to the first global media dynasty, Lachlan Murdoch has been waiting to run his father Rupert's empire all his life. In this riveting first biography of a little-understood but hugely influential figure, acclaimed journalist Paddy Manning asks: can the dutiful son hang onto the empire, or will the third generation of Murdoch moguls prove the last?Despite a life in the spotlight, Lachlan's personality, politics, and business acumen remain enigmatic. Is he the ultra-conservative ideologue media reports maintain, or a free-thinking libertarian, as some friends suggest?After emerging victorious from the Murdoch family's turbulent succession wars, Lachlan is stepping up at a time of unprecedented instability. What can we expect from his time at the helm, and does he have what it takes to chart a future for this century-old company? This is a book about the good, the bad, and the ugly of the global media world, and about America in the age of Trump and Murdoch. It is a book about power, apprenticeship, and succession.