When Dave Munson set out to create the greatest leather bag in the world, he had no idea he would be creating one of the most respected and recognized leather brands in the world at the same time. From dodging hitmen in Mexico to getting launched into the air by a raging bull, living in one of the most dangerous cities in the world with Blue, his beloved black Lab and even accidentally working for the mafia. It came together.

Will your family fight over your business when you're dead? Will the kids of your customers fight over what you sold them when your customer is dead?

If not, read the true and crazy story of how Dave Munson started one of the strongest leather brands in the world. He has sometimes been referred to as the Steve Jobs of the leather world, but nice. Maybe Clint Eastwood meets Indiana Jones.

In They'll Fight Over It When You're Dead, you'll discover:

• How to build a brand that people will love, trust and fight over when you're dead.
• A different way of thinking about why you do what you do.
• Why perseverance (and a good sense of humor) is the key to overcoming setbacks.
• Healthy ways to think about your failures.